Sales & Marketing
Maximising project returns through strategic sales and marketing excellence.
Elysium
Sales & Marketing, Project Superintendent · 2022
Sales & Marketing at Baracon
Baracon's Sales & Marketing service delivers comprehensive end-to-end sales campaign management for property developments. From strategic positioning and branding through to display suite fitout, agent engagement, and purchaser management, we create compelling sales programs that drive velocity and achieve premium pricing outcomes.
What We Deliver
Sales Strategy Development
Developing tailored sales strategies based on target market analysis, product positioning, and competitive pricing intelligence.
Display Suite Design & Management
Designing, fitting out, and managing high-impact display suites that create exceptional purchaser experiences and drive conversion.
Agent Recruitment & Management
Selecting and managing the optimal agent network, providing training, incentives, and ongoing performance management.
Marketing Campaign Execution
Integrated marketing campaigns across digital, print, outdoor, and PR channels to generate qualified leads and buyer interest.
Purchaser Management
Managing purchaser relationships from reservation through to settlement, minimising defaults and ensuring high satisfaction.
Sales Reporting & Analytics
Providing regular, data-driven reports on sales performance, pipeline, and market feedback to inform strategic decisions.
How We Deliver Sales & Marketing
A seven-phase sales campaign process — from market research through to final settlement — designed to maximise velocity and achieve premium pricing outcomes.
Market Research
Analyse target buyer demographics, competitor projects, pricing benchmarks, and market conditions to inform the sales strategy.
Sales Strategy
Define the product mix, pricing strategy, release schedule, and sales channel approach to maximise revenue and velocity.
Display Suite
Design, fit out, and manage a high-impact display suite that creates an exceptional purchaser experience and drives conversion.
Agent Engagement
Recruit, train, and incentivise the optimal agent network — with clear performance targets and ongoing management.
Campaign Launch
Execute integrated marketing campaigns across digital, print, outdoor, and PR channels to generate qualified leads and buyer interest.
Purchaser Management
Manage purchaser relationships from reservation through to settlement — minimising defaults and ensuring high satisfaction.
Settlement
Coordinate final settlements, manage any purchaser issues, and deliver comprehensive sales performance reporting to investors.
Outcome
Maximum sales velocity achieved at premium pricing — with all purchasers managed through to settlement and strong investor returns delivered.
Market Research
Analyse target buyer demographics, competitor projects, pricing benchmarks, and market conditions to inform the sales strategy.
Sales Strategy
Define the product mix, pricing strategy, release schedule, and sales channel approach to maximise revenue and velocity.
Display Suite
Design, fit out, and manage a high-impact display suite that creates an exceptional purchaser experience and drives conversion.
Agent Engagement
Recruit, train, and incentivise the optimal agent network — with clear performance targets and ongoing management.
Campaign Launch
Execute integrated marketing campaigns across digital, print, outdoor, and PR channels to generate qualified leads and buyer interest.
Purchaser Management
Manage purchaser relationships from reservation through to settlement — minimising defaults and ensuring high satisfaction.
Settlement
Coordinate final settlements, manage any purchaser issues, and deliver comprehensive sales performance reporting to investors.
Outcome
Maximum sales velocity achieved at premium pricing — with all purchasers managed through to settlement and strong investor returns delivered.
Elysium, Southbank
Mac Park
Aerial Development
Aerial View
Baracon Team
81 Davis St, Kew
81 Davis St, Kew
81 Davis St, Kew
81 Davis St, Kew
Bosc, Templestowe
Bosc, Templestowe
Bosc, Templestowe
Bosc, Templestowe
Bosc, Templestowe
Bosc, Templestowe
Bosc, Templestowe
Bosc, Templestowe
Bosc, Templestowe
Bosc, Templestowe
Bosc, Templestowe
Bosc, Templestowe
Duke, Ashburton
Clarendon Works
Clarendon Works
Clarendon Works
Clarendon Works
Clarendon Works
Clarendon Works Interior
Clarendon Works Interior
Clarendon Works Interior
Clarendon Works Interior
Clarendon Works Interior
Clarendon Works Interior
Clarendon Works Interior
Clarendon Works Interior
Mac Park
Mac Park Render
Mac Park Render
Watergate, Docklands
The Westin Adelaide
Windsor Hotel
Melbourne GPO
Melbourne GPO
Charlie, Richmond
WRAP, Southbank
Development Render
West Elevation
Construction
Street View
Street View
Flagship Store
Rosella
Whitaker, Auckland
The Mark
Site One, Docklands
Residential Interior
Residential Interior
Residential Interior
Residential Interior
Residential Interior
Residential Interior
Residential Interior
Residential Interior
Residential Interior
Premium Spaces
Baracon Team
Baracon Team
Baracon Team
Baracon Team
Baracon Team
Baracon Team
Project Detail
Aerial View
Project
Project
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